Allied Bank Fintech Hackathon
- Role
- Graphic designer, At the CHISEL Lab, LUMS
- Year
- 2025
- Client
- Allied Bank, with LUMS
- Scope
- Campaign key visual, Social media campaign, Thematic illustrations, Motion post, Brochure, Merchandise
Marketing for the 4th Allied Bank Fintech Hackathon, a national competition by Allied Bank that brings innovators together to build fintech solutions. I designed it at the CHISEL Lab at LUMS, from the key visual and social campaign to thematic illustrations, a motion post, a brochure and merchandise.
Context
The hackathon is a national competition by Allied Bank that brings together innovators to build future-ready fintech solutions. Teams entered in two tracks, growth-stage fintechs with a product in development or on the market, and early-stage startups under a year old, across six themes.
- PKR 5.7M
- total prize money
- 2
- tracks, growth stage and early stage
- 6
- thematic areas
I worked at the CHISEL Human-Computer Interaction Lab at LUMS as a Research Artist (Graphic & Brand Design) from July to December 2025, and designed the hackathon’s marketing assets there. The campaign sets Allied Bank’s navy and orange against a field of light and data, and carries the 4th edition’s mark from the first post to the T-shirts.
The social campaign
A key visual, then a steady run of posts that walked applicants through it: the tracks and prizes, who could enter, the API they could build on, the kickoff webinar and the call to apply.
Six themes
Each thematic area got its own illustration in the campaign’s navy and orange, so a theme could be recognised before its title was read.
Motion and print
The call to apply also ran as a short motion post: a ticket to transformation, lit up in the dark. The brochure gathered the whole brief on one page: the thematic areas, both tracks and their prizes, and a QR code to apply.
