Vimersive Studio

Role
Brand identity and web design
Year
2025
Client
Vimersive Studio
Scope
Logo and wordmark, Logo explorations, Colour and type, Website design, Showreel edit

Brand identity and website design for Vimersive Studio, which builds immersive VR worlds, from games and simulators to training apps. The mark takes its shape from a VR headset, and the site carries it in black, grey and two warm reds. I also edited the studio’s showreel.

A person in a VR headset in black and white, with the orange Vimersive mark over the visor

Context

Vimersive Studio creates immersive VR worlds that feel alive, from games and simulators to training apps, for industries including real estate, healthcare and education. Its services run from virtual reality experiences and AR apps and games to 3D game development, mixed reality and AI-enhanced experiences.

The mark

I explored the mark in several directions: a V for VR and for Vimersive, the outline of a VR headset as the icon, and the visor or a distortion as an added element. The final mark draws the headset as a single rounded outline, cut by one diagonal stroke.

Six Vimersive logo explorations side by side in white on charcoal, each labelled with its idea: V for VR, headset as icon, visor, distortion

Explorations

Colour and type

Black and grey set a dark, cinematic ground for orange and a deeper red, which carry the mark and the gradients. Brooklyn is the brand typeface.

  • Black#000000
  • Grey#646464
  • Orange#F2562D
  • Red#BA271C

The website

A dark, cinematic site that lets the studio’s worlds do the talking: industries, work in action, who the studio is and what it builds.