Hi, I’m Bilal

Most recently I led the multi-phase LUMSx rebrand at the Lahore University of Management Sciences, from the brand book and a type system with Urdu script support to posters, merchandise and art direction for online courses. Before that I designed the identity for the Disability Inclusion and Innovation Center at LUMS' CHISEL lab, and spent two years as Lead VFX artist at Kogency, working in Unreal Engine.

I studied Interdisciplinary Expanded Design and Arts at Beaconhouse National University, where my thesis, Talaash, became a graphic novel and an animated trailer. I’m now doing an MA in Educational Technology at Concordia.

My work is research-based: I start from the material and the people it’s for, and turn complex information into clear, engaging visuals. Alongside the MA, I’m looking for work in art direction, visual design and educational design.